Only five years ago a wise man said “In ten years from now if your business doesn’t have a website you will not have a business”.
He was wrong. He should have said “five years from now”.
It doesn’t matter whether you own a large business or a small corner fish and chip shop – you still need a website. Let me give you a simple example. A few nights ago I was working late and I had not had a meal. I fancied fish and chips, so I Googled the name of my local fish and chip shop which is three minutes walk away. Up popped his website which told me that he closed at 9.00 pm. Good news. I went round there fifteen minutes before he closed.
If he hadn’t had a website I might have gone there at five minutes past nine. He would have been closed; I would have been cross and gone to the next fish and chip shop
which is five minutes walk away. He would have lost a customer, maybe permanently.
But I also learned something else from his website (this guy is a smart operator). He has just started a loyalty card; when you have spent £50.00 you get £3.00 off your next meal. So I picked up my loyalty card and got it stamped. Where do you suppose I will go for my fish and chips in the future?
All because he has a website.
If you believe that you can still get customers by advertising in Yellow Pages you are living in cloud cuckoo land. Yellow Pages is dead. consider this: four years ago some city centre Yellow Pages were three inches thick. Today they are the size of a small desk diary. Why? Because nobody uses them any more. Everybody uses the internet.
I don’t know about you, but my laptop gets booted up when I get up in the morning and it stays on until I go to bed, even when I’m not working. And I’m not a youngster – I’m 41!
There are so many things you can do with a website. You can run special offers. If you are a hairdresser for instance you might say “£5.00 off all cut and blow dries this week”. An accountant might offer the first hour’s consultation entirely free of charge. The Italian restaurant could give a free bottle of house red wine with all meals for two. The possibilities are endless.
But you can only do this if you have a website. Your customers now expect you to have one and will be disappointed if you do not.